Ford F-150 customers the most loyal
Even as the results of the annual R.L. Polk & Co. Loyalty Excelerator Report had Toyota scoring the highest in brand loyalty to an automotive division - knocking Ford out of the top spot for the first time in nine years - the Ford F-series pick-up owners remain the most loyal owners of any vehicle, with 39 percent of F-series owners who traded in last year buying another F-series.
The average owner loyalty for all brands is about 44 percent, according to Polk's data. Ford had a slightly lower buyer retention rate last year at 53.4 percent.
According to Lonnie Miller, director of industry analysis for Polk, owner loyalty is not just about the car or just with the type of customer but is also affected by a range of factors, including dealership experience, a broad product selection and vehicle quality.
And how could one not remain loyal to a vehicle like the F-150?
Offered in three engine choices: a 205-hp V-6, 220-hp V-8, and 260-hp V-8, and available in 2 and 4 wheel drive and manual and automatic transmissions, the F-150 has been America's best-selling vehicle for 23 consecutive years. Ford sells about a half million Ford F-series trucks a year. And even as sales continue to slide for the U.S. automakers, shareholders can rest assured that pickups will continue to represent the best Detroit has to offer.
Keeping the F-Series on top is foremost in Ford’s car development. Competing with the longer and more powerful F-150 is one almost impossible task. On top of that, it also offers a sexy derivative, the Harley-Davidson F-150 to make every pickup owner as happy as he can be.
And when it comes to keeping your beloved F-150 in excellent running condition, you’ll have to have a truly reliable auto parts store where you can get only top of the line Ford auto parts like Ford F150 parts and other Ford F-series parts - trust the leading online Ford auto parts store, Ford Parts Online.
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